Beer is an incredibly competitive industry – you only need to walk along the alcohol aisle in your local supermarket to see the range of beers for sale. This means the packaging needs to be on point to communicate exactly what the brand is about. You would think that an incredibly colourful, eye-catching design would be the best way to be noticed on an aisle but is that really the case? What advantages does a clean design have?
A clean design exudes confidence that the item is high quality because it is without clutter. By ‘clean,’ it does not mean minimalist or bare, but precise attention to detail that is consistent and beautiful.
Products with visual clarity are aesthetically pleasing make you want to buy the product. An eye-catching design isn’t necessarily the one that screams the loudest but actually can be the one with most succinct clarity. With very few design elements, the customer can easily digest the message on the can. Note how these simple designs use beautifully simple, precise designs to effectively communicate their message.
Before you next design packaging, think about how incorporating clean design elements may help your brand!
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