Recently, my little brother asked me to design a poster for a concert at school. I had a day to do it and so I tried to use my basic skills on photoshop and illustrator to put together a poster. First, I researched how to use type and although a lot of the information I read about is obvious, it is still vital to remember the following rules!
To effectively communicate a message when using written content, one must use visual typographic hierarchy. This is jargon for the system used to organise the words to make it as easy as possible for the reader to understand and navigate the content. Another way of saying this is “honouring” the content.
How do we do this?
If the text size is larger, it is more obvious for the reader to see it is of greater importance. Titles are an obvious example of this.
A weightier font makes the font stand out.
General rule: Warmer colours are more eye catching than colder colours
If a section of text is established in a different position from the rest of the font, it can be more eye-catching and more effective
5) Type Contrast
Your eye sees the different fonts before reading them and so you are naturally intrigued to read the irregular font first.
Rules of using these:
- It is important to note that using a combination of all of these is the most effective use of honouring the content.
- Keep aware spacing. Do not bunch too much together or the reader will be overwhelmed and these 5 rules will be useless
- Think about the context of the content you are producing – is it appropriate to have warm colours and a variety of rounded, curvy fonts if you are producing a poster about the Somme? No.
Here is my attempt at the poster below using these rules!
If you had to critique it, what would you do differently?
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