The more I study graphic design, the more I realise it is as much to do with business as design itself. You need to be able to speak the “language of business” in order to succeed. It is hard to make a living as a creative but it can be made easier by intimately understanding your prospective clients; what are their needs and how can you provide support for them?
There are a plethora of books out there and I was lost when it came to looking for useful books for improving my business skills. However, one of my favourite graphic designers, Andy J. Pizza, who runs a podcast called ‘Creative Pep Talk,’ luckily provided important help. He recently made a podcast called ’10 Business books that saved me and their 10 secrets,’ and I want to share them with you all today.
Here is the podcast but if you don’t have time to listen, here are the 10 books!
Here are the books in no particular order:
- Platform – Michael Hyatt
In order to really stand out in a noisy creative market, it is important to know how to get noticed online in order to get prospective clients. I this book, learn practical advice about harnessing social media, writing better headlines and build your platform to raise your profile online.
2. Growth hacker marketing – Ryan Holiday.
There are secret tricks of trade when it comes to marketing. In a busy market place, you need to figure out what you have that people want and then provide that for your audience. Andy J.Pizza emphasises this book is a must for people looking to build an audience.
3. Jab Jab Jab Right Hook – Gary Vanderchuck.
Gary Vaynerchuk is a master of social media. Learn the tricks of the trade to understand the business of promoting yourself and your clients on the online world.
4. Purple cow – Seth godin
Andy J.Pizza recommends this book because building a great product and advertising it profusely simply isn’t enough anymore. So, what do you need to do to really make yourself/product a focal point? Read Seth Godin’s book to find out.
5. The One Thing – J Papason and Gary Keller.
What can you you can leverage right now? There are things you can do today to achieve your goal and this will offset you to do other things or, in other words, there is a domino effect.
6. The next right thing – Emily P Freeman
Life advice that gives you direction!
7. Finish – John A Cuffs
This book is about how you can look strategically at market. What are the things that resonate most with your audience? Then push for those.
8. Mindset – Dr Carol S. Dweck.
This book teaches you how to have a growth mindset – push your limits to fulfill your potential.
9. Start with WHY – Simon Sinek.
We get obsessed with what we do rather than why we do it. Simon Sinek advises to quit thinking of yourself as someone who simply carries out mundane tasks as a creative. Quit reducing meaning about what you make but why!? Finding your why. Be fired up to share what you do.
10. Principle of the path – Andy Stanley
This book is all about untangling creative myths. What are the patterns in market.
After reading these books, it dramatically helped Andy J. Pizza to get his creative career off the ground. Now, you need to do the same! I hope this post helps and good luck.
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