Episode 3 and 4 of building a brand

Now that the initial meetings with the clients are over, the Blind agency team are briefed by Matthew Encina and Ben Burns about the direction. Here, you will learn what the terms ‘Creative Brief,’ and ‘Stylescapes,’ mean.

Watch the episode here!

What is a creative brief – it’s a meeting with the internal team where there is a high level overview of the entire project. Insights, goals, challenges, users, brand attributes, clear set of creative parameters.

Stylescapes – Moodboards taken a step further. Collections of images, textures and typography that you curate in order to communicate a look and feel. Arrange style scapes in a way that makes sense and edit each individual idea. This artistic direction together means all the designers are on the same path.