As anyone who follows the Futur channel will know, Chris Do and his incredible team have made a mini series about re-designing the Futur website. It is sponsored by Webflow, a responsive website builder that requires no code knowledge.
I would highly recommend watching the series (each video is 15 minutes long or less) which has useful advice for graphic designers, and is also highly entertaining. Interested? Here is the trailer below:
If you don’t have time, here are some crucial lessons I learnt which I strongly believe are worth sharing:
- People don’t buy what you do, they buy why you do it. This is a quote from Simon Sinek who explains people buy because of emotion. What you do/make/sell simply serves as proof of what you believe.
- It is hard to design for yourself because you are often emotionally attached to the project, let alone one you are designing for yourself. It is important to detach yourself from the project through the deliberate practice of passionate detachment.
- Learn to take criticism. Separate create mode from critique mode. Remember, once you put your work out there to the world, people will judge it. They are not judging you even if you feel they are!
- BELIEVE – It doesn’t matter if you don’t know what the final outcome will be as long as you believe it will work at the end
- Always show the context before showing your final work to a client. Otherwise, you could have a nasty shock when you unveil the final result to a client.
- Want feedback? Ask what kind. Give structure of how to respond. This way, your feedback will be exactly how you would like and what you can use for your portfolio or website.
- Don’t get narrow-sighted on a project – sometimes, when you’re trying so hard to get the project in on time, you forget to focus on the original project guidelines. Remember, you not only need to get in a project on time, but as accurate to the client’s brief as possible!
- Done is better than perfect – You can adjust as you go. Just get something done, and then work at it from there.
- Don’t keep the client in the dark about the project – guide him or her through the project as it is going on. This way, the client will feel directly involved in the project and will leave him or her more secure and trusting of you.
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